For 15 years, I've helped creative agencies and in-house marketers with copywriting and brand naming. I especially love naming. The research and discovery. Learning formulas to maximize USPTO searches. Helping executive teams and entrepreneurs figure out their messaging—I nerd out on this $#!*.
Beyond work, I live with my wife in San Diego, California. No kids. No pets. Lots of passport stamps. You can find me me running through Balboa Park most mornings, or breaking minor traffic laws on a Vespa 300GTS the remainder of the day. What's your project all about? Please email me and we can talk. - Joe |
Brands Worked WithSouthwest Airlines
Eddie Bauer Chobani Hilton Land Rover Rubio's National University Qualcomm San Diego Tourism Funner, California / Harrah's Resort Sempra Energy |
Creative RolesIdentical // San Diego, CA
Owner, Creative Director - 2018 - Present i.d.e.a. // San Diego, CA Associate Creative Director - 2012-2018 MeringCarson // San Diego, CA Sr. Copywriter // 2010 - 2011 TDA_Boulder// Boulder, CO Copywriter // 2008 - 2010 Y&R // Irvine, CA Jr. Copywriter // 2007 - 2008 American Council on Exercise // San Diego CA Marketing Copywriter // 2005 - 2007 Drive-Thru Records // Los Angeles, CA Mgr of Media & Artist Endorsements // 2003 - 2005 |
EducationThe Bookshop School for Ads
Los Angeles, CA Illinois State University B.S., Marketing US Air Force Combat Survival School Water Survival School Life Support Tech School (Some locations classified) |
RecognitionOne Show Silver
Lürzer's Archive ADDYs Gold Denver 50 Creativity Online AdFreak AdWeek Adrian Awards Person of the Year, Time Magazine; 2006 Expert Marksman, USAF |